Archive for the ‘Sales & Marketing’ Category

Maximize Your Linked In Profile As A Real Estate Agent

February 18th, 2010 by aclazaro

linkedinYou have probably started your own linkedin account already to promote your services further as a real estate agent. This is where you include your basic information and get to connect with lots of other relevant people in the field that you may have overlooked. Here are some sold five ways to maximize the use of your linkedin account as help in your real estate career:

1. Always keep your profile updated. Make sure that you have your most recent photo, your work background, all the dates and your education. Do not forget to add up your specialties and some links to your own websites, if you have.

2. Get your profile link and add it t your most active email account signature.

3. Add up people to your connections. It is important to stay connected in building up your own network of people.

4. Write at least ten testimonials. Do not limit yourself of saying good things about other people.

5. Join groups that are connected to your chosen field of career.

Agents’ Commissions Head Down As Rates Go Up

February 16th, 2010 by aclazaro

going_down_small2Bloomberg and RealTrends revealed a recent study that showed the commission of real estate agents to go down as a consequence of the value crash of the real estate value system. What surprised everyone is this occurrence of such a scenario despite the increase of the broker fees.

So what is the reason behind the raising of rates of the agents regardless of their deep need to have customers? From 2003 to 2005, agents bid for listings as competition gets tougher and tougher. But when the boom came to a halt, the good agents stopped the bids. They realized they were not prepared yet for the luxurious listings, financially in that sense.

Another possible reason for the lowering down of commissions is the tax credit for the home buyers for the first time. This also led to the sales increase of the averaged priced home units.

Realty Market as of January 2010

January 20th, 2010 by daphne reyes

Realty Market as of January 2010

During the first two weeks of January, Greater Toronto REALTORS reported 1,749 existing home sales on the Multiple Listing Service. It’s almost double the 888 sales reported for the same period in 2009, when sales had dipped to a recessionary low.
“Double-digit average annual price growth will continue through the first quarter of 2010 as sales remain high relative to listings and we continue to make comparisons to last year’s winter downturn,” said Jason Mercer, TREB’s Senior Manager of Market Analysis.
“We have had a strong start to 2010,” said Toronto Real Estate Board President Tom Lebour. “Widespread sales growth in terms of geography and housing type indicates that many households remain confident in their ability to purchase and pay for a home over the long-term.”
The average price for transactions in the first two weeks of January was $395,307. It’s higher compared to an average of $332,495 for the same time in 2009.

Og Mandino’s The Greatest Salesman in the World

January 4th, 2010 by msj484

og mandinoThere are gazillions of books on selling and marketing strategies and how to become a highly successful sales person, but nothing beats the classics. Og Mandino, the famed author of the book “The Greatest Salesman in the World”, is a name that you’ll often hear in sales strategy seminars and conferences. His books sold more than 50 million copies worldwide and was translated to 25 languages. To say that it is selling like pancakes is an ultimate understatement.

In the pages of this highly coveted book, lies not only the things you need to do, but more importantly, the book aims to empower you, the reader, thereby, ushering you into becoming a highly successful salesman.

og mandino

Russell Simmons is selling his mansion

January 4th, 2010 by msj484

Celebrities, no matter how popular, are not exempted from the brunt of the financial crisis and the blow it gave the real estate market. With home foreclosures left and right, it is no longer surprising to see lots of big names having now selling their properties. One of these respected figure in the media and fashion industry is Russell Simmons.

russell_simmons_narrowweb__300x4280Mr. Simmons is selling his 35,000-square-foot mansion for 30% less than the original listing price. The lovely and colossal home is said to have a wine cellar, a gym, indoor and outdoor pools and a home theater.Currently priced at $16.5 million, the fashion mogul is said to have already slashed off $7.3 million from his previous asking price. Dang, such a lovely home to give up.

1117_russell-simmons_485x340

Sell your house at the best price possible

December 29th, 2009 by msj484

how-to-sell-your-house-fast.s600x600We are all more that aware of the effects of the global financial crisis. But regardless if there is a crisis or not, buyers of house and lot properties will always ask for a lower price. So how do you sell your house for the most money? Below are my two cents.

  1. Repairs – this is a major killer when it comes to bargaining for the best price. Once buyers see something that is not working well or that needs to be replaced or well, repaired; they will definitely tell you and that translates to them asking you to bring down your asking price again. So before you let them come over, make sure that your house is at its best condition, remember, if you were on the buyers’ shoes, you will most likely behave the same way.
  2. Benefits – During the tour, mention all the great features of the property that would be beneficial for your buyers. You can certainly mention the list of good schools around the area if they have kids, or the proximity of the property to the hospital, the mall or the groceries, and the fire and police station. Make sure you do your homework of course, so draft down a list of benefits for a better pitch.

I’m sure there are more ways to get an amount at least close to your asking price. If you have broker friends, they would surely be a great help. But for now, those are just the 2 tips I have for you.