Brands with a Social Purpose
January 18th, 2010 by daphne reyes
It should be about building better communities and not just building homes. It should not just be about selling a good product but about selling a product that helps the environment. According to the third annual Edelman goodpurpose Consumer Study, the survey says that despite the recession, people are spending more on products that have a social purpose. 57 % globally say that companies are earning more on products that supports a good cause. The study also shows that 83% of people switch habits just to help make the world a better place. Considerably more people (70 percent) would prefer to live in an eco-friendly house than merely a big house (30 percent), and 68 percent also now feel that it’s becoming more unacceptable not to make noticeable efforts to show concern for the environment and live a healthy lifestyle.
People are becoming more and more aware of their responsibilities socially and this cause gains for companies who are true to their intentions on helping our world a better place to live in. Money loses its value as it is more important to save the earth than save money on brands that hurts our environment.
